CAMP IMC | Ateneo ACTM Website

The Camp IMC is a month-long online program for senior high school and college students across the country, composed of webinars, workshops, and a case competition. Co-presented by Unilever RFM, Camp IMC 2022 aims to provide a holistic experience of IMC education and practice through growth-oriented marketing opportunities.

WHAT IS

CAMP IMC?

ABOUT THE PARTNER COMPANY

Unilever is one of the largest global fast-moving consumer goods companies that owns some of the world’s much-loved brands such as Dove, Axe, Rexona, Close Up, Pond’s, Clear, Sunsilk, Cream Silk, Breeze, Domex, Magnum, Knorr, Best Foods and more.

Unilever has more than 400 brands in over 190 countries, ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products.

Unilever firmly believes that when products meet social needs and help people live sustainably, brands become more relevant to consumers.

what is imc?

IMC is the effective use of creative strategies to communicate a
consistent, consumer-centric message to generate a desired
effect to the consumer.

DEADLINE:
APRIL 8, 2022 (11:59 PM)

camp imc schedule

EDUCATION PHASE

April 18, 4:00 PM

IMC Launch: Building an IMC Foundation (Webinar)

April 18-23

Bootcamp 1 (Synchronous)
Bootcamp 2 (Asynchronous)

April 21, 4:00 PM

Finding the Right IMC Spaces (Webinar)

application phase

April 25, 11:59 PM

Submission of Executive Summary

April 28

Mentorship Session

April 30

Final Pitch and Culminight

FAQS

How can I register for Camp IMC 2022?
Form a team of 3-5 members, come up with a team name, and register through the form. The team may be composed of senior high school and college students from different universities, year levels, and courses/strands.

How much is the application fee?
Each team must pay an application fee of PHP 200 to officially register for Camp IMC. For teams with 2 or more ambassadors, there will be a 50% off discount and may only pay PHP 100.

I’m not familiar with the concept of IMC. Can I still join?
Definitely! The event will have two phases: educational and application phase. The first phase will consist of webinars and activities that will immerse all of our participants in the Five-Fold Process of IMC. As long as you have the eagerness to learn the discipline, you are very welcome to join!

I might not be able to attend one of the webinars in the education phase. Are they required?
All participants are highly encouraged to attend our webinars to have the full experience of Camp IMC. In any case that you will not be able to attend, recordings of the webinars will be shared with the participants after the case reveal.

Who can I contact for any concerns or questions?
Should you have inquiries or clarifications, you may direct them to ACTM Camp IMC Facebook page https://facebook.com/ACTMCampIMC or email campimc.actm@gmail.com