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ATENEO ACTM
IMC CRASH COURSE
EB X EC X LC 2223

EB
EC
LC

IMC
Crash Course
An IMC Crash Course is done by the STRAT Department during the EC and Onboarding Weeks. True to its title, it aims to effectively summarize what IMC is.
As an IMC organization that seeks to cultivate a community of IMC experts, it is important that we ensure that our leaders are adept in IMC!
by the Strategic Communications Department, AY 2022-2023
Learn more about our core competency in just 10-15 minutes.
For the exclusive use of the Ateneo ACTM Executive Board,
Executive Committee, and Leaders Core.

Click me!
When you see the icon next to
a term/concept, this means you could click on the button to learn more about it!

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here.
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No need to scroll from one part to another!
IMC Crash Course


Is the effective use of
to
a
consumer-centric
message to generate a desired
effect to the
It also serves as the core competency of Ateneo ACTM. In other words, it is what sets our direction and work apart from other communications, marketing, and advertising organizations within and beyond Ateneo.
Next Route: Five-Fold Process.
You're here.
Definiton of IMC

Five-Fold Process

From starting with

(WHYS)
...to moving beyond

(IDEAS)
The Five-Fold Process is what we use in Ateneo ACTM to ensure that all our plans and strategies are rooted in the attributes of Integrated Marketing Communications all throughout the process.
Here's a story to make it easy.

IMC is best understood through stories.
Click on the poster to learn about Bricked Up!, Ateneo ACTM's newest (fictional) Project X.

Click on the circles below to learn about each part of the Five-Fold Process and its application to the project.
Start
End
Through Martina Turner, Mattdamon, and Jake Cuenca, it's now easy to visualize how Project Heads apply the Five-Fold Process as they conceptualize their project!
FiveFoldMap


Lead Your Legacy
IMC finds its place for everyone in the organization as our core competency.
In Ateneo ACTM, its integration goes beyond marketing communications - learn where else below.

![[7] CORMAR.png](https://static.wixstatic.com/media/d63290_ccdfaa8ec8ce4b789269b0abebd3c0dd~mv2.png/v1/fill/w_66,h_64,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5B7%5D%20CORMAR.png)
![[8] EXREL.png](https://static.wixstatic.com/media/d63290_452bcdb40519444db9a79c80c1cc5fb3~mv2.png/v1/fill/w_82,h_82,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5B8%5D%20EXREL.png)
![[6] PM.png](https://static.wixstatic.com/media/d63290_8d1f01660b734bea8544de5ec3e99283~mv2.png/v1/fill/w_113,h_111,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5B6%5D%20PM.png)
![[5] CC.png](https://static.wixstatic.com/media/d63290_58f728f2c68c4f4b88cbb8c0e45cd03f~mv2.png/v1/fill/w_72,h_72,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5B5%5D%20CC.png)
![[9] HR.png](https://static.wixstatic.com/media/d63290_f28e2868115749fdafd898b3194a7997~mv2.png/v1/fill/w_69,h_69,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5B9%5D%20HR.png)
![[3] FIN.png](https://static.wixstatic.com/media/d63290_8e85458517d84b2da6c1879477a14bab~mv2.png/v1/fill/w_86,h_87,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5B3%5D%20FIN.png)
![[1] OOTP.png](https://static.wixstatic.com/media/d63290_129b3c030a9342e98d30468e15cc550b~mv2.png/v1/fill/w_114,h_114,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5B1%5D%20OOTP.png)
![[2] IM.png](https://static.wixstatic.com/media/d63290_2f40ec7edfa9477887a3c1121dea4493~mv2.png/v1/fill/w_84,h_82,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5B2%5D%20IM.png)
![[4] STRAT.png](https://static.wixstatic.com/media/d63290_33d1390b31d647cabc87ad02939a0dc1~mv2.png/v1/fill/w_93,h_93,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/%5B4%5D%20STRAT.png)
Organization
Thrust
Summarizing it all:
Department
Work
Individual
Leadership
In Ateneo ACTM, IMC and its professional-driven and value-driven aspects will always find itself interlocked within each other. Guided by a thrust that is rooted in our core competency, we are both able to Move Beyond Ideas for our stakeholders and Bring It Home for our members.
Lead Your Legacy

The Last Brick!
IMC Crash Course
Concept and Execution by Matthew Ilag
Content by Matthew Ilag, Martina Marquez, STRAT IMC Crash Course 2122
Feedback or questions? Feel free to message Matthew (MD) Ilag, VP for Strategic Communications.

Click on the circles to read each department output.
IMC Activity
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