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ATENEO ACTM
IMC CRASH COURSE
EB X EC X LC 2223

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EB

EC

LC

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IMC
Crash Course

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An IMC Crash Course is done by the STRAT Department during the EC and Onboarding Weeks. True to its title, it aims to effectively summarize what IMC is.

 

As an IMC organization that seeks to cultivate a community of IMC experts, it is important that we ensure that our leaders are adept in IMC!

by the Strategic Communications Department, AY 2022-2023


Learn more about our core competency in just 10-15 minutes.

For the exclusive use of the Ateneo ACTM Executive Board,
Executive Committee, and Leaders Core.

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Click me!

When you see the        icon next to
a term/concept, this means you could click on the button to learn more about it! 

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Start
here.

These Navigation Buttons will be present at the end of each section for your convenience.
No need to scroll from one part to another!

IMC Crash Course
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Is the effective use of

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creative strategies

to

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communicate

a

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consistent,

consumer-centric

message to generate a desired 

effect to the

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consumer.

It also serves as the core competency of Ateneo ACTM. In other words, it is what  sets our direction and work apart from other communications, marketing, and advertising organizations within and beyond Ateneo. 

Next Route: Five-Fold Process.

You're here.

Definiton of IMC
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Five-Fold Process
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From starting with

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(WHYS)

...to moving beyond

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(IDEAS)

The Five-Fold Process is what we use in Ateneo ACTM to ensure that all our plans and strategies are rooted in the attributes of Integrated Marketing Communications all throughout the process.
 

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Here's a story to make it easy.

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IMC is best understood through stories.

Click on the poster to learn about Bricked Up!, Ateneo ACTM's newest (fictional) Project X.

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Click on the circles below to learn about each part of the Five-Fold Process and its application to the project.

Start

From-To

Target
Market

Consumer
Insight

Big
Idea

End

Execution

Through Martina Turner, Mattdamon, and Jake Cuenca, it's now easy to visualize how Project Heads apply the Five-Fold Process as they conceptualize their project!

Next Route: #LeadYourLegacy.

You're here.

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Lead Your Legacy

IMC finds its place for everyone in the organization as our core competency.

In Ateneo ACTM, its integration goes beyond marketing communications - learn where else below.

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Organization

Thrust

Summarizing it all:

Department

Work

Individual

Leadership

In Ateneo ACTM, IMC and its professional-driven and value-driven aspects will always find itself interlocked within each other. Guided by a thrust that is rooted in our core competency, we are both able to Move Beyond Ideas for our stakeholders and Bring It Home for our members.

Next Route: The Final Brick
Bricked Up Execution Stage

You're here.

Lead Your Legacy
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The Last Brick!

As mentioned, the Department Heads took part in making the Execution stage of the Five-Fold Process for the Bricked Up! project specific and tailor-fit to their department! 

Click on the circles to read the summarized Department IMC Application.

IMC Crash Course
Concept and Execution by Matthew Ilag
Content by Matthew Ilag, Martina Marquez, STRAT IMC Crash Course 2122

Feedback or questions? Feel free to message Matthew (MD) Ilag, VP for Strategic Communications.

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Click on the circles to read each department output.

IMC Activity
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